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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSPITCH LETTERSWhen you don't have a specific news release or a special booklet to publicize your enterprise, you may solicit publicity with a letter to the editor of the section that suits your endeavor.Rather than providing complete information, suggest the practicality and timeliness of a feature or article on your business or the owner of the business. Some people or organizations are famous in their own right and start side businesses or enterprises. For example, celebrities open restaurants or community theaters; financiers donate art collections; a local orphanage may raise a phenomenal amount of money for a special cause. A pitch letter is a highly motivating letter to get the editor interested in the topic that will benefit your cause. Type it on letterhead and send it personally to the editor. You might call in advance and use it as a follow up. Get right to the point. Present the topic and the angle immediately. Then, support the worthiness with some poignant information concerning the topic. Send copies of local publicity if you're building to a national level, or send copies of other news features that relate directly to your person or product. Don't deluge the editor with too many clippings or an overload of information. A few choice tidbits wlll suffice to get that person's interest in doing a feature. Close your letter with a mention of calling that person and then follow up with a telephone call a few days later.
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