HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS

USE YOUR TELEPHONE

Whether you use a hard-sell or a soft-sell approach on the phone, it's a great way to make and keep contact with important people. Just one phone call may seal up a lifetime business relationship with someone who will provide you with thousands of dollars worth of free publicity.

A telephone call is the most efficient means of reaching somebody, introducing yourself and your desires, and firming up a contact for follow through. Don't be afraid of calling people and don't be shy in asserting yourself.

If you have a clear idea about your product or service and believe in what you're selling, your tone of voice will be the best selling feature. Know your facts and present them clearly.

If you are working for a specific person or trying to get a meeting for the owner of Vour company, know when you can set up an appointment and settle on it immediately. Don't forget business lunches - a great way to sell yourself or your product in a relaxed atmosphere. Follow up with a memo that same day to confirm the date and time of the meeting.

When you meet with rejection, don't take it to heart - there are so many ways you can ake solid connections that a few nos shoulan't stop you.