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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSCOLUMN RELEASESSome trade journals have specific columns written by a reporter that run weekly or monthly. If you have a newsworthy item for a column, you can build up a working rapport with the writer and supply material from time to time.The entertainment trade papers have daily columns that keep celebrities in the limelight. Metropolitan newspapers run daily columns that mention politicians. And industry publications have columns that pertain to a certain aspect of your enterprise. When you write a column release, copy the style of the writer and use the format of the news release. Instead of for immediate release, type in capital letters, for exclusive release to the name of the person. Use your imagination when you write the column release, and don't get discouraged if it's passed by. Keep building relationships with the columnists and you'll get your news publicized.
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