HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS

PRESS KITS

Generally, a press kit includes a biography of the person who is being publicized or the inventor or the head of the company. A news release is included and a photograph or drawing with a caption is attached.

Copies of news stories and newspaper clippings are enclosed-anything pertinent to the item you want publicized. An entertainer's schedule might be included if it's a conference about a tour.

The press kit is usually in a folder or envelope and is handy to send to publications or for press conferences or to give information to the local media.

HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WHAT IS PUBLICITY?
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: KNOW YOUR PRODUCT OR SERVICE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: SURVEY THE MARKET
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WHERE TO PUBLICIZE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MAKE IT NEWSWORTHY
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: YOUR BEST ANGLE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MAKING CONTACT
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: NEWS RELEASES
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WRITING THE RELEASE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PROMOTIONAL LITERATURE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PITCH LETTERS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: USE YOUR TELEPHONE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: COLUMN RELEASES
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PRESS KITS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: THE BIOGRAPHY
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PHOTOGRAPHS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MERCHANDISING
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PROMOTION
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: HIRING OTHER PEOPLE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: TRY IT
THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS