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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSPRESS KITSThe press kit is made up to publicize celebrities or new products or a product line. They may be put together for a trade show or convention, or a press conference.Generally, a press kit includes a biography of the person who is being publicized or the inventor or the head of the company. A news release is included and a photograph or drawing with a caption is attached. Copies of news stories and newspaper clippings are enclosed-anything pertinent to the item you want publicized. An entertainer's schedule might be included if it's a conference about a tour. The press kit is usually in a folder or envelope and is handy to send to publications or for press conferences or to give information to the local media.
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