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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSTHE BIOGRAPHYA bio of a personality - whether a famous celebrity or the president of your company - is fact, not hype. It usually is included in press kits for background information only; it's not meant for release.Although important information concerning the person's career should be included, make it informative and interesting to read. Many editors or reporters will use that information in a news story or feature. It should be single spaced, and never make it more than two pages - even if the person deserves a full book.
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