PHOTOGRAPHS

New products alwavs deserve to be seen. Whether it is a full expensive professional shot later used for advertising, or a simple black and white photo, it should be clear and uncluttered with extraneous objects.

Generally for a small business, the black and white glossy photo is your best bet. Have a professional take the shot with the product seen in its best light. High contrast photos are the best for newspapers and magazines. If your product is mainly light colored, it will stand out on a black background, and vice versa.

Always have them professionally duplicated and be of the highest quality. Forget about polaroids or anything that closely resembles amateur work. The editor won't take your release seriously.

Have them printed on 5 x 7 or 8 x 10 paper anc to enclose a cardboard backing when you send them through the mail with a news release or a pitch letter.