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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSPROMOTIONIn most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you don't need to come up with schemes to get attention, they do work.Sometimes promotion departments of manufacturers stage marathon events or contests with their products - especially with toys and games. Apparel companies may sponsor athletic races; manufacturers of motorcycles sponsor races. Although promotion schemes do cost money to stage, the efforts usually pay off in a long run with the number of customers sold on the product. For local coverage, charity drives and dinners are good ways to get in the paper. Some enterprises strive for a more national coverage with special prizes connected to sports events. If you are clever enough, and there's no big news break that day, you may get your scheme on television. Even local footage reaches thousands and thousands of people. What gimmicks can you think of that will pay off for their investment? How is your product or service used that it can commercially be exploited by the news? Can you keep going with it-making it an annual event, drawing customers from near and far?
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