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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSHIRING OTHER PEOPLEWhat if you don't want to do the publicity yourself? If your product or service is a natural for free publicity, you can hire a company or a person to do your public relations work.There axe many free lancers in the large cities who have a numer of clients that they publicize. They've already broken the ice with the editors and the media, so they can get their releases printed. If you want to hire someone for a special project, get a person who has the contacts and who specializes in your product line. If you're a celebrity, use someone who has a reputation in the entertainment industry. If you are a manufacturer with new appliances, likewise consider a person with expertise in that field. Check out the person or firm. Talk to other clients and find out what has been done for them. Have they increased their sales or public exposure? Investigate the reputation with people in the media you want to publicize in, and be sure there is a clean slate with the local business associations. Then work efficiently with the person who will nandle your publicity. Communicate effectively and be sure your ideas are understood. Listen well and absorb any ideas thrown your way. Between the two of you, you can come up with an excellent publicity campaign that will make your business boom.
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