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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSWHAT IS PUBLICITY?Publicity is making something known to the public, spreading information to the general-local or national-market. It is information with a news value used to attract public attention or support.Everybody use publicity. Politicians, manufacturers, celebrities-even the Detroit car makers use publicity to further their causes and gain attention.And publicity isn't limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors. Publicity differs from advertising because it is free. Although some groups or individuals do trade tickets or services for free mention in publications, generally publicity is newsworthy copy that a publication produces. Publicity is a form of promotion, although promoting a product or service may require other effrts that cost the company money. Godd publicity is one of the best ways to let people know you have a worthwhile business.
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