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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSTRY ITThe wonderful thing about free publicity is that you have nothing to lose. A few phone calls; a few personal letters, maybe some investment in quick printing news releases. And, you can reap many times that investment in additional sales and orders.Whether you have an international personality to publicize or a community barbecue, you can get that information to the public at little expense. What is unique about your service or product? Is it the best? The most used? The longest lasting? Do customers return year after year? Consider all the angles, then consider again. Be sure to make solid contacts and be thorough with your follow ups. Being polite and efficient will always create effective business relations. Then exploit your own publicity. Use it again and again; post it in the store or rewrite it for more national distribution. Go as far as you can with your ideas. And, it doesn't cost you. That is the true joy - with a little effort and persistence, you can reap great profits from free publicity
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