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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSKNOW YOUR PRODUCT OR SERVICEIn order to gain publicity, you have to be totally familiar with the product, service or business that you are promoting. If it is your own product, you are the best one to describe the benefits and features. If you want to publicize something else, talk to everyone involved to et the facts and details.Consider the radius of your market. If you have a local business such as a retail store or service shop, most of your customers are from the surrounding five miles. If you are located in a large city, you may have a largþer radius, but at the same time, there may be stiffer competition. Your enterprise might be regional or statewide and your clients may come from hundreds of miles-either in person or by telephone-to use your services. And, if you are a large manufacturer, your clients and customers may come from the entire United States-or you may have a worldwide audience. Profile your customers. Who are they and what do they do? If you have a service, how often is this service used? If you have a product, is it something that is bought again and again, or is it a lifetime purchase? How much do your customers pay for your products and are you competitive with the other manufacturers of the same products? If you have an unusual product, are you reaching the widest audience you can?
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