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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS
YOUR BEST ANGLE
What is unusual about your product or service that can become newsworthy? Even if nothing stands out at first, you'll find you can think of several angles that are worthwhile from a publicity point-of-view.What about anecdotes? Failure stories can be as entertaining as success tales. How people have trouble getting their businesses off the ground can be newsworthy. And don't forget simple endurance. A business that's been profitable for twenty-five years is a sure bet for local newspapers. If you want to publicize an event, consider the radius of the participants. A national trade convention should receive national interest in the magazines and publications geared towards that particular industry. More local events can be publicized in metropolitan newspapers. The most local neighborhood
events can be publicized by flyers and notices, or through the schools. Look for common trends in your product or service. Think often about what makes it different from the other thousands of products and services. Make lists List the features of what you want to publicize; list the eople who use the product or service; list why people use it. What do you come up with? Do more young people use it? Do more womțen, or members of special groups? You may use an angle of publicizing a person not in our typical consumer group purchasing or using your product or service. The most important consideration in choosing an angle is to make your item newsworthy, so the editor of the publication will print it.
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WHAT IS PUBLICITY?
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: KNOW YOUR PRODUCT OR SERVICE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: SURVEY THE MARKET
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WHERE TO PUBLICIZE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MAKE IT NEWSWORTHY
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: YOUR BEST ANGLE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MAKING CONTACT
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: NEWS RELEASES
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: WRITING THE RELEASE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PROMOTIONAL LITERATURE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PITCH LETTERS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: USE YOUR TELEPHONE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: COLUMN RELEASES
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PRESS KITS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: THE BIOGRAPHY
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PHOTOGRAPHS
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: MERCHANDISING
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: PROMOTION
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: HIRING OTHER PEOPLE
HOW TO GET FREE PUBLICITY FOR YOUR BUSINESS: TRY IT
THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS | |
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