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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSNEWS RELEASESNews releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention, be precise and easy to read.A news release can go to just one newspaper or many publications at once. It can be a community notice about an organization's library sale or an international insight into inflation. The same standard form is used for every type of news, whether an executive promotion in the trade magazines, or a local event such as an author signing books at a neighborhood bookstore. If you want your notice to get into a special edition of a publication, be aware of the deadlies. Sunday news editions generally have more readers than the daily editions. Find out when your release must be received at the editor's desk. Never mix publicity with advertising. If your newspaper features specific businesses in special industry supplements, you may be chosen because you advertise. But otherwise, editors frown on any releases that merely imitate advertising and are not newsworthy. Don't embarrass yourself by sending anything that is not worthy of being printed in the publication as news. Not only will your release be thrown away, but you wil destroy any chance you had for subsequent releases with that editor.
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