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HOW TO GET FREE PUBLICITY FOR YOUR BUSINESSWRITING THE RELEASEKeep the news release to one page. Type it clearly on white bond paper, double spaced, and never send it with typographical errors. Since the release might be published exactly as it is received, be sure the copy is professional and worthy of publication.At the top left, put your name and address and the phone number you can be reached at during business hours. In full capital letters at the right, type, FOR IMMEDIATE RELEASE, PLEASE or for release on or after a certain date. Use a headline appropriate to the event or topic, and keep it short - just like nwspaper headings. Capitalize the letters and underline the headline. Start the copy with a dateline, which is the city and date. Then write the rest within a few paragraphs. Include the important information in the standard who, what, when and where. Use good English, but don't run on with unimportant adjectives or boring information. You can capitalize the first letters of important events such as Public Auction or the name of your new product. If you have a release to send to many publications at the same time, have it printed by photo offset so the copy is clear and looks original. Include a personal letter to the editor. Be cordial, but keep it short. If your product is convenient to mail, you may include a samūple if the editor is amenable. Watch the publications and clip the printed publicity yourself. Never ask the publication to send you a copy.
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