Do You Have a Comprehensive Marketing Strategy?

Here are ten strategies that will beef up your sales without draining your marketing budget.

1. Secure your reputation as a fair and trustworthy business by dealing with customer complaints immediately. Give refunds when requested, and if appropriate offer a discount or free gift to restore consumer trust.
2. Entice new customers by offering discount coupons every so often. Everyone values a discount, and small sales now can attract bigger sales in the future.
3. Pair up with another business so you can offer valuable items free to your customers, such as a vacation certificate.
4. Offer a strong guarantee. This will emphasize the quality of your product or service and help eliminate nagging doubts about clicking on the order button.
5. If you aren't using an affiliate program, attract referrals by offering incentives to your customers. If they bring in a certain number of customers, you could give them one of your products.
6. When you have sales or specials, always explain why and put on a time limit. If your products are always on sale, the perceived value could go down.
7. If you are offering a service, use free trials for set periods to encourage potential customers who may be wavering. They have nothing to lose, and you have a lot to gain if you have a quality service that speaks for itself. Some businesses prefer to offer the trial for cheap, perhaps a dollar or two, so the customer participates in a monetary transaction that can be renewed at the full price if the service is satisfactory.
8. Know exactly who your target audience is and address them accordingly. Make visitors feel like you know them and their needs, and they will be more likely to buy.
9. State your delivery timelines as accurately and honestly as possible. If your services are quicker than your competitors, this will be seen as a huge advantage for many buyers.
10. Both your product and your website should directly address your customers' needs, instead of your preferences. Your goal should be to find out what customers want, why, how they best relate to sales information, and how they prefer to complete an order. When you have thoroughly considered these details, everything else should fall into place.