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A Website Lead Generation Plan With Aim
In what direction is your web site's lead generation plan
headed? Are you letting your target visitors tell you what
they enjoy about your products and services? You need a
system to let these loyal customers express their
appreciation of your online presence in a way that benefits
both of you.
Lead generators like search engines and advertising
campaigns pass on visitor information for you for a reason.
The main reason is to allow you to use this information to
build your revenue. Whenever a visitor comes from another
site, this visitor is already has certain expectations of
you. These expectations include a high interest in what you
have to offer. Why place your advertisements in spots that
have little do with your online products or services? These
arrangements will waste your efforts and attract few
visitors who really care about what you offer. Furthermore,
once these visitors arrive at your location, they add little
to your bottom line.
Some other ways webmasters and website owners draw in
web-site visitors through lead generation are as follows:
- Map out originality.
Uniqueness makes you stand out. Why would a visitor come to
your site rather than a similar site? Find leads with needs
that match what you offer. Also, toss dated material that
has lost its relevance with these visitors and other leads.
- Think strategic.
Traffic must encompass more than leisurely sightseers. What
does it matter if you bring in 20,000 visitors each day
where only 1% (200) really give a care or if you draw in
2000 visitors each day where 20% (400) are motivated to
purchase? The difference is in the quality of visitors.
When a visitor feels motivated and special instead of just a
number, this customer is more likely to return next time.
- Aim for creativity.
Fresh material always does better than stale stuff. Take
some direct mail campaign advice: give away the old stuff
or toss it out. Then, insert fresh, attractive material.
When you do give away the older material, offer it to new
markets that would be interested in getting to know you
better.
- Think e-book, e-newsletter, etc.
Content that is relevant to the reader will draw them in
your direction with a want for more. If you have the
information they need, they are more likely to return.
- Aim for an e-newsletter, e-book, et al.
Content that captures a visitor's interest makes the visitor
more likely to want to know more about the author. Include
content that's highly relevant to your visitor as a way to
encourage them to return time and again.
- Aim for repeating requests.
Ask your loyal customers for leads. These customers are OK
with this as long as they get something in return. For
example, let them know how it keeps your campaign expenses
down. Also, offer discounts or lower prices in exchange for
leads.
Most central to your plan is mapping out a plan to reward
loyalty. As you build a reputation for offering pertinent
information that matters to your visitors, your lead
generation efforts will gain momentum. Why work so hard on
thousands of campaigns to draw in visitors when you don't
treat each lead with the respect they deserve? If you don't
reward their loyalty, all your hard work will turn sour and
they'll hurry off elsewhere in search of the recognition
they desire.
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