Use your stats to profit with pay per click advertising

No matter which Hosting Company and package that you choose, statistical analysis is one of the features that must be included. There are literally 1000's of Web hosting companies and packages to choose from but a system to check your statistics should be a major consideration.

The information provided by detailed statistics is vitally important in analyzing your Marketing Strategies.

A visitor counter on your web site is not enough. You not only need to know the number of visitors but you need to know where they came from and at what point they left your web site to go somewhere else. If you have this detailed information about your visitors then you can plan your advertising more effectively. You will discover what is working with the web site and what needs to change.

As you will see shortly, web statistics are extremely important.

Here are some useful statistics:
* Unique Visitors
* Top Referrers
* Top Exit Pages

If you want to know precisely the number of people that visit your web site, then check the 'unique visitors' figure. This is the exact number of visitors without taking into consideration the repeat users.

Top Referrers are simply the most common sources that referred people to your site. These include ISP Referrers, URL's, E-mail Referrers and Newsgroup Referrers. This information can be useful to understand from where your visitors are coming from.

Top Exit Pages are the most common pages from which people leave your web site. It is important to find your most common exit pages, then determine why people are leaving . Then you can adjust your web site accordingly to try and bring this figure down. Of course people must exit your site from somewhere. You want to make sure your visitors are getting a chance to review your sales copy, and if they exit from there you may need to adjust your copy.

Ultimately it would be nice if your most common exit page was your "Thank You For Your Order" page!

Other important statistics include:

• * The Most Requested Pages
• The Least Requested Pages
• The Top Entry Pages (the most common pages where people entered your site)
• Top Single Access Pages (the most common pages which people accessed, then left your site without visiting other pages)
• Top Search Engines (most common search engines are sending your visitors)
• Top Keywords (most common keywords people are entering into search engines to find your site)

So how does all this information help your marketing strategies?

Simply divide the number of unique visitors by the gross sales figure. Now you will have an exact amount that you know you can bid in Pay Per Click search engines without losing money!