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Laboratory For Entrepreneurs - First Test Then Invest In Your Market"Entrepreneur's Laboratory" - that's what the Internet has become over the last 10 years. Yes, it's was 1993 when Marc Andreasen launched the first ever point & click Internet Browser (Mosaic, 1993) on an unsuspecting world, and the Internet for everyone was born! No longer did you need to learn weird programming languages to use a computer. As long as you could wag a finger, and recognise little pictures on a screen, you could get your computer to do things for you, and start communicating with other people.Since these early days, the Internet has become a galaxy of information spanning every topic imaginable, a replacement for the phone, audio system, VCR, and even TV in some cases. However, from the standpoint of an entrepreneur, the Internet's most compelling - and possibly life changing - role is a medium that's not only instantaneously prosperous but has low overhead expenses for direct mail advertising. I'm not talking about corporate-style TV advertising that seeks to win design awards and shape brand image. I'm talking about advertising that calls you to action, as opposed to TV ads that leave you half smiling and wondering "What's that all about?" This action might entail phoning a customer center, downloading an e-book, signing up for further information, or even supplying your credit card data so as to order online goods & services! Setting up a magazine ad typically costs hundreds or even thousands of $s, and takes weeks or months to get the responses back. Imagine the contrast then, for the Internet Entrepreneur who sets up a small ad for a few tens, or at worst, a few hundred $s, and gets his first web site visitors within minutes! This means that the performance of the ad in that market can be measured, often in a matter of a hours. So you know which campaigns will be profitable, without risking a fortune to find out. Is your business ready to grasp hold of this opportunity? Will adding a new online operation make a difference in revenue in your current business? Or do you want to launch a completely new business venture online? Considering that many of the payment, fulfillment and ordering processes can be automated - along with many sales processes too - this amazing technological medium contains outstanding commercial power. Even though breaking into this opportunity requires a range of skills including copy writing, computer literacy and direct marketing, there are really only two fundamental actions required:
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