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| Starting a business from home (a small business from home) is a great oportunity. Before You start a working from home business read this report, how to start a business from home.
Starting and Managing a Business From Your HomeWhere Are the Buyers? How Can I Find Them?As you become more familiar with the competition, you will also be discovering where and how to find buyers. Whatever the type of home business you want to open, you will need to do market research to determine if there are buyers for your idea, where they are, and how to find them. (And in the process, you will also be gathering information on pricing.)Visit your local library to compile local and county statistics on the size and makeup of your market. (While you are at the library, check out some books on marketing research so you will know what you are getting into.) Also, check those of the following resources that might have data about your product or service or the people who would use it: Encyclopedia of Associates. 17th Edition. Gale Research Company, Book Tower, Detroit, MI 48226. Ayer Directory of Publications. Lists trade publications by subject matter. Contact the sales, marketing, or research departments for buying patterns among their readers. "Survey of Buying Power." Sales, Marketing, Management Magazine. July issue each year. Thomas' Register. Lists companies by product and service line, organized geographically and alphabetically. Directory of Business, Trade, and Public Policy Organizations. U.S. Small Business Administration, Office of Advocacy. Department of Commerce Publications. Data User Series Division, Bureau of the Census, Washington, D.C. 20233. County Business Patterns. U.S. Department of Commerce, Bureau of the Census. Available for each state. When your marketing research is completed you will have 1) identified your potential customers; 2) found out all you can about their habits, needs, preferences, and buying cycles; and 3) decided how to reach them to generate sales.
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