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Starting and Managing a Business From Your Home
Make it Easy on Yourself
Successful home-based business owners learn from experience--their own and that of others. In Jeffry
A. Timmon's study of entrepreneurial personality characteristics (New Venture Creation: A Guide to
Small Business Development), he notes that entrepreneurs are disappointed but not discouraged by
failure. They use failures as learning experiences and try to understand their role in causing the failure
in order to avoid similar problems in the future. Furthermore, Timmons asserts, entrepreneurs seek and
use feedback on their performance in order to take corrective action and improve.
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