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PRODUCING YOUR OWN INFOMERCIALSAlthough most advertisers hire experienced production firms to develop write and produce their infomercial campaigns, many entrepreneurs produce their own. Self-managed, self-produced projects have become a popular option for a lot of advertisers because of relatively lower expenses, because of the nature of the products themselves, or because the advertisers want creative control. Folowing are the main reasons why this is so:FINANCIAL INTERESTSome entrepreneurs don't want to share profits with partners or investors. But without them, most start-up companies do have the capital to hire a full-service infomercial company.PRODUCT APPEALThe entrepreneur's product is untested as an informercial item, making it difficult to attract partners or investors.CREATIVE CONTROLMany entrepreneurs argue that they know more about their product than anyone else. They therefore prefer not to leave the creation of their informcial to an outsider.Three stagesThree stages are normally involved in the creation and production of any infomercial or direct response TV compaign:
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