Increase Sales With Minor Changes

1. Reward visitors to your web site with discounts or gifts. This helps to create good will that can spread virally if the information you provide is passed on to others. Be sure to make the gift useful so it will be appreciated.
2. Before rolling out your product, test it thorougly to eliminate problems that will annoy buyers, instigate refunds and tarnish your business. In exchange for feedback, you might offer free products to a select group of customers or post an offer to web site visitors.
3. Utilize limited quantities, deadlines and bonuses to boost the value of your product. Give customers ample reasons to click the "buy" button now rather than ruminate over a decision.
4. Ensure that you know and can clearly explain your USP -- unique selling proposition. You must show why your product is different from what the competition offers. Remember, price is only one factor in purchasing decisions. Uniqueness and perceived value are critical selling features.
5. Take a product aimed at a large market and focus on smaller niches. If you're selling an accounting program, for example, tailor it and your ad copy for market segments like medical, real estate and restaurants.
6. Dangle a surprise bonus in your ad copy to pique the readers interest. Then over deliver by giving two valuable bonuses. You'll have a satisfied customer and someone who may recommend you to others so they can also share in the bonuses.
7. By combining your product with others that you own or acquire, you can create an entirely new package that will sell in limited quantities or for a limited time. Urgency and uniqueness create a terrific sales tandem.
8. Broaden the scope of your web site to meet more needs. If you are providing a service offer products that complement it. These could be books, courses or other materials.
9. Enhance the credibility of your web site by offering free ad space to companies with large stature. Their reputation may rub off on you.
10. Include vivid imagery in your sales copy to connect with readers at an emotional level. Show the impact of using your product after six months or a year. Dynamic language that demonstrates how needs will be met is a powerful sales tool.