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Increase Sales With Minor Changes
Just a few minor changes to ad copy, tactics or
business techniques can be enough to boost sales
without burdening your budget. To modify your sales
approach, choose one or more ideas from this list.
- Reward visitors to your web site with discounts or
gifts. This helps to create good will that can spread
virally if the information you provide is passed on
to others. Be sure to make the gift useful so it will
be appreciated.
- Before rolling out your product, test it thorougly
to eliminate problems that will annoy buyers,
instigate refunds and tarnish your business. In
exchange for feedback, you might offer free products
to a select group of customers or post an offer to
web site visitors.
- Utilize limited quantities, deadlines and bonuses
to boost the value of your product. Give customers
ample reasons to click the "buy" button now rather
than ruminate over a decision.
- Ensure that you know and can clearly explain your
USP -- unique selling proposition. You must show why
your product is different from what the competition
offers. Remember, price is only one factor in
purchasing decisions. Uniqueness and perceived value
are critical selling features.
- Take a product aimed at a large market and focus on
smaller niches. If you're selling an accounting
program, for example, tailor it and your ad copy for
market segments like medical, real estate and
restaurants.
- Dangle a surprise bonus in your ad copy to pique
the readers interest. Then over deliver by giving two
valuable bonuses. You'll have a satisfied customer and
someone who may recommend you to others so they can
also share in the bonuses.
- By combining your product with others that you own
or acquire, you can create an entirely new package
that will sell in limited quantities or for a limited
time. Urgency and uniqueness create a terrific sales
tandem.
- Broaden the scope of your web site to meet more
needs. If you are providing a service offer products
that complement it. These could be books, courses or
other materials.
- Enhance the credibility of your web site by
offering free ad space to companies with large
stature. Their reputation may rub off on you.
- Include vivid imagery in your sales copy to
connect with readers at an emotional level. Show the
impact of using your product after six months or a
year. Dynamic language that demonstrates how needs
will be met is a powerful sales tool.
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