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10 Things You Can Do TODAY To Increase Traffic To Your Web SiteAre you doing everything you can to increase traffic to your web site? Well, check this list of no-cost/low- cost things you can do RIGHT NOW to find out. Then get started developing your web site traffic so you can sell more products/services -- today!1) Develop a Traffic AttitudeMost people are approaching the web passively. They put up a web site. They wait. Nothing happens. They complain. Or even, ridiculously, pull off the web, like it's the web's fault that 60 million people didn't drop by before breakfast. If you want traffic, you've got to work for traffic. That means developing the Traffic Attitude. This attitude consists of the following parts:
2) Post - DailyDid you post today? Yesterday? The day before? Probably not! There's a problem right there. I'm a 365- day-poster. I post every day whether I feel like it or not (and, believe me, on those cold New England mornings, I most assuredly do NOT feel like it!). Reason? Because
The key?
3) List Free Classifieds - DailyThere are so many places on the Internet to get free classifieds, it's staggering. How to find them? Easy. Go to AltaVista or Yahoo or Google or any of the other search engines and enter "Free classifieds." Hundreds of places will come up.Now start reviewing them looking for the right places for what you're selling. Then list. Set yourself an objective, five a day is good. Use your scrap time. This mindless work; do it when you're not at your mental peak. Note: free classified ads at most Internet sites expire after a certain amount of time. That's why you have to keep returning to renew your free ads. When we set up the CashQuest search engine at Worldprofit, we decided to end this silly procedure. Your 50-word classified at CashQuest is not only free... it's unlimited! No popping back every 30 days to renew, or forgetting to come back and loosing it! That's why you should post with CashQuest first. Just visit http://www.worldprofit.com. Click on CashQuest and your UNLIMITED FREE ADVERTISING starts at once! 4) Take Advantage of Free LinksWhile you're looking for free classifieds, you're also going to find places that provide free links. What's the difference?Classifieds and space ads provide information enabling the prospect to connect with you. Ordinarily you get to say more, but there's no point and click connection to your site. On the other hand, with a link, all you've got to do is click on the link and the prospect is immediately connected to your site. When you add a link, you're usually allowed a few words (a dozen or less) to describe it. Think about these words carefully. What you want to post is a BENEFIT, not just a descriptive feature. In other words, what's the prospect going to get when she visits your site? The better the benefit, the more visitors you'll get! 5) Take Advantage of Paid LinksEverybody likes the free stuff, but there's something you should know. Many of the free sites get miniscule traffic, as you can see in an instant from their traffic counters (if they even dare to post one). That's why you should also use paid links.You want to be associated with high traffic malls and web sites that do extensive on- and off-net advertising. If the company is aggressively advertising its web properties and bringing in traffic, and if they reach the kinds of people you want to reach, why, then, you need a link -- even if you have to pay for it. When looking at such companies, ask hard questions about just how they develop their traffic. At Worldprofit, for instance, our traffic-building advertising program is second to none. We aggressively use
6) Add Your URL To All Marketing CommunicationsIt staggers me how many opportunities for web promotion pass every single day without being utilized.Look at your
7) Don't Just Promote Your URL... Also Promote The Chief Benefit Of Visiting Your Web SiteThe next time you have a chance, utter your URL to a prospect and see what happens. I already know. You'll get a quizzical look, maybe worse. Why? Because URLs per se aren't motivating. That's why if you're smart you'll not only put your URL on all your marketing communications but will also insist on presenting the chief benefit of visiting your site, too. You see, on every single marketing communication you use -- I don't care whether it's a tee-shirt or a four- color brochure -- you need to present the most important client-centered benefit of your site... as well as the means of accessing it, the URL.Thus, include chief benefits like this,
8) Develop A Response TemplateAre you annoyed by unsolicited e-mail? I was, too, until I got smart about it. I figured these people were just a new kind of prospect. Thus, I developed a series of response templates in which I made the benefits of what I was selling very plain. Such a response template should include
9) Send The Response Template To Every Unsolicited E-Mail You ReceiveWhen you wake up in the morning, go through all the unsolicited e-mail you get and instead of just trashing it, send your response template. Just by clicking a button you'll be getting YOUR information into the hands of new prospects. Sure some of it is going to bounce back to you right away because you may be answering an auto-responder. Not to worry. Marketing is and always will be a numbers game.If you've got something the prospect wants, something that's rich with benefits and offers real value, then that prospect is going to respond... no matter how you heard about him (or how he connected with you) in the first place. This method is more socially responsible than sending the kind of response hate mail that so many people unaccountably find acceptable. And, yes, you will increase your site traffic and make sales -- so long as you promote the value of your site and the substance of your offerings in every response template you create. 10) Don't Slack OffIt's easy to be lazy. Sloth is seductive. But when you stop building traffic, you start cutting the value of your Web site. That's not my way... and it shouldn't be yours. Building traffic on the Internet is an exciting, high energy game. With very valuable pay-offs. Which get bigger every day.A recent interview on "Adam Smith" on the Public Broadcasting Network with senior Microsoft officials show-cased the Chief Technologist of Gates' galloping giant predicting that within 5 years (at the most~!) traffic on the Internet would be 100 TIMES what it is today! Indeed, he went further, to say that the growth of the Internet was being "undervalued" by industry experts. What does this mean? A traffic, and by extention, a sales bonanza for you... if, and only if, you'll do what's necessary to make sure that a growing percentage of this burgeoning traffic gets to you and your web site. In other words, get crackin'. And keep this report prominently displayed so you'll remind yourself of all that you can do... and all the benefits that result when you do it! Resource Boxhttp://www.worldprofit.com |
